In today’s technologically-driven society, having a successful business requires the proper use of online marketing and promotion. One of the easiest ways to do this is to build a user-friendly, professional website to entice potential clients.
Research shows that 57% of companies have acquired at least one new customer through the use of a company blog. In the case of veterinary marketing ideas, having a prominent, professional online presence is an incredibly effective way to promote your veterinary clinic. Gone are the days of perusing heavy phone books to look up local vets; in fact 80% of those aged 18-34 utilize search engines in order to find a vet. If you are worried about setting up a website, never fear! Here are some helpful website design tips and tricks to get you started.
Veterinary Website Design Tips and Tricks:
1. Make your website not only informative, but unique. Emphasize what sets your veterinary clinic apart from competitors. These aspects can include price, services offered, hours etc. Sell your business as the best one out there.
2. Look for website and online marketing services that can provide assistance and insight into creating the highest quality veterinarian website possible for your business. Getting professionals to help you design your website will not only make your life easier, but you can have the peace of mind knowing that you have an expert to help bring your vision to life.
3. Familiarize yourself — or ask a professional — about search engine optimization. Search engine optimization is a critical component in making sure that your website gets seen amongst the thousands of links that appear when someone searches for vets online. The higher up your website appears, the better chance you have of getting views. In fact, 42% of individuals who use search engines on the Internet click on the top-ranking link.
4. When looking for help with building your website, ask website and online marketing services if they utilize content management systems. Content management systems make it easier to keep information on your website up-to-date, along with allowing content to be easily changed and updated.
Other Ways to Further Promote Your Veterinary Clinic Online:
In addition to building a professional website, you want to expand your social media presence as far as possible. Consider looking into creating a Facebook page for your veterinary clinic or even getting an Instagram to share pictures with the public.
Another way to promote your veterinary clinic is through email marketing. While email may seems like an old-fashioned method compared to other social networking methods, it is still effective. Research shows that for every dollar that is spent on email marketing, an individual can earn $40 or more. Talk about a good investment!
The most important thing to remember with all of these website design tips and tricks is that you want to utilize them to not only spread information, but to show the world how great your business is. Try to think of what you would want to see present in a veterinary business if you were searching for one yourself. Happy designing!