Three Ways Your Vet Website Can Build Your Reputation

Lambertville vets

Did you know that 80% of people between the ages of 18 and 34 use search engines to find a vet? This is partly why the internet has become so essential for veterinary marketing; people turn to the internet to find what they need, no matter what it is, so chances are these days that the first place a potential client is going to get their impression of your business is from your website. Now that you know, you can start building your site in a way to reflect who you are, your brand of care, and the reputation that you want your clinic to have. Here are three things that vet websites can convey and how they can help build your clinic’s reputation.

Create brand
One thing that vet websites can do for your reputation is build your brand. Your clients want to have a clear and consistent idea of the type of care their furry little family members are going to receive. Add an ‘About Us’ page to tell your clients who you are and what your philosophy of care is.

Distinguish yours from other clinics
Vet clinics are the same right? That’s how they’re all going to look when they’re just links on a screen, so you need to make sure that your site sets you apart. Do you have a specialty or offer a specific type of service that other clinics don’t? Say so. Let your clients know what is significant about you.

Establish authority
Your veterinarian website can also help you establish your authority as a person in-the-know and help you gain customer trust. You can start a blog where you can comment on recent news related to your business or offer how-to guides on things like cutting a pet’s nails safely. Write something informative like the dangers of leaving your pet in a car on a hot day or what heartworm is.

Making sure that your clients have an accurate idea of who you are, what services you offer, and why they should come to your clinic is essential, but since people are not likely to come into your brick and mortar clinic to find out, you’re going to have to do it online.